Domesticating algorithms through data reflectivity and user reflexivity: The metaphor of Yanghao on Xiaohongshu (RED)

Using the concepts of data reflectivity and user reflexivity, this paper explores the intricate interplay between human users and algorithms through the lens of domestication. Through the metaphor of yanghao on the Chinese digital platform Xiaohongshu (RED), this paper posits that three failure types relating to data reflectivity result in dissatisfaction with RED’s algorithmic outputs and a perceived loss of control over algorithmic identity. In response, users reflexively feed six specific types of data into the algorithm to shape its understanding of themselves. Ultimately, by strategically curating data and interacting with an algorithm, yanghao demonstrates a successful domestication process, highlighting how data reflectivity and user reflexivity empower users to gain agency within the human–algorithm power dynamic.