Service Innovation of Tourism Enterprises in Big Data Era: A Case Study of a Chinese Tourism Enterprise

From the perspective of service innovation, this paper explores how tourism enterprises carry out service innovation in the era of Big Data through a longitudinal case study on a well-known tourism enterprise in China. Using a big data analyzing tool ”Gooseeker” software, top 30 high-frequency words related to service innovation in big data era are obtained based on the four-dimensional model of service innovation. The results show that in order to propose new service concepts, consumer needs are analyzed with big data technology; Big data tools are widely used for the publicity and marketing of new services in tourism enterprises. But for the sake of intelligence security and sustainable development, data about service innovations and enterprise operations should be carefully protected.