声誉
委派
可靠性
合法性
排名(信息检索)
认证
公共关系
订单(交换)
业务
透视图(图形)
价值(数学)
政治学
知识管理
计算机科学
政治
机器学习
人工智能
法学
财务
作者
Jennifer L. Bartlett,Josef Pallas,Magnus Frostenson
标识
DOI:10.1002/9781118335529.ch42
摘要
A key perspective on reputation is that of assessment. Much of the communication literature focuses on the influence organizations have on impression formation. This chapter however suggests that in order to understand reputation assessment, it is also important to understand the related concept of legitimacy. It addresses two approaches to understanding reputation namely accreditation and ranking. Accreditation alludes to concepts of legitimacy in which firms may acquire credibility by meeting formalized standards of certification. Ranking deals with categorizing and rating organizational reputations so that they may be assessed relative to one another. The chapter explores the various ways in which the mechanisms of accreditation and ranking operate and the role of social actors in developing and applying them. Ranking systems that provide the mechanism for comparing organizations and assessing their relative value are also explored.
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