经销商
样品(材料)
业务
前因(行为心理学)
构造(python库)
产业组织
营销
心理学
计算机科学
机械工程
工程类
发展心理学
化学
色谱法
程序设计语言
作者
James C. Anderson,James A. Narus
标识
DOI:10.1177/002224299005400103
摘要
A model of distributor firm and manufacturer firm working partnerships is presented and is assessed empirically on a sample of distributor firms and a sample of manufacturer firms. A multiple-informant research method is employed. Support is found for a number of the hypothesized construct relations and, in both manufacturer firm and distributor firm models, for the respecification of cooperation as an antecedent rather than a consequence of trust. Some implications for marketing practice are discussed briefly.
科研通智能强力驱动
Strongly Powered by AbleSci AI