Managing an existential threat: how a global crisis contaminates organizational decision-making

Purpose The paper introduces a new model, the evolutionary-existential model of organizational decision-making. The purpose of the model is to provide an empirical framework for understanding the context for decision-making under conditions of existential threat to organizations, such as the global COVID-19 pandemic during the year 2020. Design/methodology/approach The model is built on an extensive interdisciplinary literature review, drawing from research in social psychology, management, behavioral economics, evolutionary psychology and consumer behavior. In general, the authors follow Bargal's (2006) call for action research in the spirit of Lewin (1951). Findings According to the model, organizational decision-making during the pandemic threat is influenced by (1) existential threat and (2) an unprecedented macroenvironmental context for decision-making. The authors argue that these psychological and macroenvironmental forces may lead to suboptimal decision-making, based on (1) their basic cognitive architecture and (2) specific evolutionary triggers activated by the pandemic. The authors highlight how the interaction between these inputs and the decision context manifest in various social psychological phenomena that are known to impact judgments and decisions. Practical implications Simply put, the magnitude and the urgency of the global pandemic call for new and integrative ways of understanding organizational decision-making. Originality/value The model is new. Although the authors draw on prior research and theory, the model is uniquely interdisciplinary; further, the authors are able to make specific and unique predictions about the inputs, decision context and their social–psychological consequences for decision-making.