Construction and Deconstruction of Self-Identity of Palembang Adolescents on Instagram

Purpose: This study analyses the process of establishing the self-identity of Palembang adolescents through the social media Instagram and how they construct, manage, and deconstruct this identity. Methods: This study used a qualitative method with narrative and phenomenological approaches. Researchers collected data by observing informant accounts' text posts, photos, and short videos. They followed the comments given by the account's followers and the responses given by the account owner. Researchers also identified other social media accounts with which the adolescent was affiliated. Researchers conducted in-depth interviews with informants. Results and Conclusion: The results showed that establishing Palembang adolescents' identities on Instagram media was initially carried out by identity experiments using appropriate styles and interests. This identity establishment is dynamic because adolescent will construct and deconstruct their identity. This process is determined by the responses given by his followers to his posts and the affiliate accounts he follows. The adolescent's self-identity then develops into the self-identity expected by his followers and what is 'offered' by the statements he follows. The adolescent's self-identity then develops into the self-identity that his followers expect and is 'offered' by the accounts he follows. The adolescent's self-identity is no longer what he wants. Adolescent’s identities on social media platforms show a contemporary identity that is becoming rather than being. Research Implication: The development of information technology has resulted in adolescents being able to express their identity through social media. However, these adolescents' self-identity is no longer based on the noble values of their culture but is more influenced by contemporary values formed by their generation, so it is constantly changing. Originality/value: The meaning of self-identity can no longer be understood statically but more dynamically following changes that occur in society. The adolescent's self-identity is no longer what he wants but is formed by his social environment.