计划行为理论
集体主义
霍夫斯泰德的文化维度理论
可持续消费
消费(社会学)
社会心理学
灵性
心理学
概念模型
概念框架
结构方程建模
持续性
社会学
政治学
经济
个人主义
社会科学
管理
计算机科学
替代医学
数据库
法学
生态学
病理
生物
控制(管理)
机器学习
医学
作者
Noopur Saxena,Rahul Sharma
摘要
Abstract Sustainable consumption is a growing area of research due to the climate change and environmental degradation. The present study examines a conceptual model by integrating spirituality with cultural values from Hofstede cultural dimensions theory and constructs from Theory of Planned Behaviour (TPB) to determine sustainable consumption intention. The paper also examines the moderating role of gender. The data was gathered from 726 customers. Structural equation modelling was used to analyse the main variables influencing sustainable consumption intentions. Spirituality, collectivism and long‐term orientation were found to have a positive impact on attitudes that leads to sustainable consumption intention. Thus, this study helps to improve the predictive ability of the Theory of Planned Behaviour by incorporating spirituality as a behavioural belief and collectivism and long‐term orientation as cultural dimensions. The findings show that gender has no moderating effect. The study outlines the process for converting a person's cultural values, norms, and beliefs into a purchase intention. As a result, the research offers practitioners and decision‐makers insight into how to boost intention towards sustainable consumption.
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