Cooperation alliance, technical value, and standards dynamics

In this paper, based on ETSI data from the Searle Center and through the application of resource-based view (RBV) and prospect theory, the impact mechanism of a standards-setting cooperation alliance on standard dynamics is investigated from the perspective of a coopetition strategy. The impacts of size of cooperation alliance (SCA) on standard survival and advancement are studied, and the moderating effect of the technical value of standards is also explored. The research findings are as listed below: 1) the standards formulation SCA has a positive impact on standard survival; 2) the standards formulation SCA has a negative impact on standards advancement; 3) the technical value of standards has a significant positive moderating effect on the relationship between SCA and standard survival; 4) the technical value of standards has a significant weakening effect on the relationship between SCA and standards enhancement.