感知
时间知觉
偏爱
心理学
社会心理学
时间偏好
焦虑
比例(比率)
方向(向量空间)
动力学(音乐)
订单(交换)
消费者行为
社会学
经济
数学
地理
新古典经济学
几何学
教育学
神经科学
地图学
财务
微观经济学
精神科
作者
Jean‐Claude Usunier,Pierre Valette‐Florence
标识
DOI:10.1177/0961463x94003002005
摘要
Issues pertaining to the perception of time are central to many marketing dynamics, especially for consumer behaviour. This article first presents time frames as they are established within a society (mostly described by sociology and anthropology) in relation to the perception of individuals (mostly through experimental and social psychology, as well as the marketing literature). A psychometric scale is then introduced in order to capture these time orientations (`time-styles'). Three hundred questionnaires containing 180 items, based on previous studies, have been administered. Six main dimensions are identified: preference for economic/organized time; preference for non-linear/unorganized time; orientation towards the past; orientation towards the future; time submissiveness; time anxiety.
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