Issue addressed: Men, especially Aboriginal men, rarely go to the health centre when they are sick, let along when they are healthy. Providing health education to groups of young men can also be a difficult exercise. Method: The Nhulunbuy health promotion team developed a well men's checkup strategy which was implemented in east Arnhem Land. The checkups aimed to raise awareness of health issues and encourage lifestyle changes to improve health. So what? Making health promotion strategies relevant and taking them to where men already meet are ways of improving the health behaviour of Aboriginal men. (author abstract)