竞争对手分析
激励
盈利能力指数
竞赛(生物学)
产业组织
业务
网络效应
补充资产
价值(数学)
钥匙(锁)
互连
营销
微观经济学
计算机科学
经济
电信
计算机安全
生物
机器学习
生态学
财务
作者
Ravi Mantena,Rajib L. Saha
标识
DOI:10.2753/mis0742-1222290205
摘要
Technology is an important factor underlying the value propositions of intermediary platforms in two-sided markets. Here, we address two key questions related to the effect of technology in platform markets. First, how does technology asymmetry affect competition between platforms? Second, how does it affect the incentives for platforms to collaborate? Using a game-theoretic model of a two-sided market where technology strongly influences network value, we show that small asymmetries in platform technologies can translate into large differences in their profitability. We find that technology improvements by the inferior platform do not significantly increase its profits, but can reduce opportunities for fruitful cooperation, since collaboration is less likely in markets with closely matched competitors. We also show that collaboration is most profitable when it takes the form of direct network interconnection. Interestingly, collaboration may provide incentives for a dominant platform to accommodate entry, where it would not otherwise do so.
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