A Study on Revenue Distribution of Information Sharing in the C2M Supply Chain

There has been ongoing controversy among scholars as to whether the Customer to Manufactory (C2M) supply chain can generate revenue through information technology investment and how to distribute revenue obtained by information sharing. First, this dissertation constructs two kinds of revenue distribution models, namely models based on independent decision-making and collaborative decision-making. Then, according to the status differences between the manufacturer and the distribution enterprise in the supply chain, the C2M supply chain is divided into three situations for example analysis. The research revealed that under the condition of equal input level of information sharing, the revenue of information sharing is greater when the manufacturer and the distribution enterprise collaborate with each other. When manufacturers of equal status cooperate with distribution companies, their revenues of information sharing are directly proportional to their information sharing investment levels. However, when status is not equivalent, most of the revenues generated by information sharing are dominated by the dominant company. Therefore, there is insufficient motivation for cooperation between the two parties. Finally, this paper points out that a well-designed revenue redistribution mechanism can improve the efficiency of information sharing, achieve the rationality and effectiveness of supply chain profit distribution as well as maximize the value of C2M e-commerce supply chain information sharing.