Hagemann's esters can be converted into highly functionalized phenols or arenes.The systematic functionalization of Hagemann's ester derivatives permits the preparation of tri-and tetraalkylsubstituted phenols or tetra-, penta-, and hexaalkyl-substituted benzenes.Kotnis's aromatization procedure was found to be solvent dependent, and Suzuki couplings were found to be sensitive to steric hindrance.Wittig olefination and ortho-Claisen reactions were reliable means to introduce alkyl substituents at C-4 and/or C-5 positions, respectively.The acid-promoted dehydration of tertiary alcohol 46 to produce enone 47, followed by its selective alkylation (cf.48) is new.