土耳其
忠诚
口头传述的
顾客满意度
价值(数学)
心理学
背景(考古学)
社会心理学
忠诚商业模式
营销
消费者行为
广告
业务
服务质量
服务(商务)
数学
地理
哲学
语言学
统计
考古
作者
Erkan Faruk Şirin,Mehmet Öztaş,Ali Sevilmiş
标识
DOI:10.1080/24704067.2023.2209103
摘要
Losing members is a significant issue faced by fitness centers. In this context, it is crucial to understand the variables that will reduce the members’ intention to terminate their membership. Perceived value, emotions, and customer trust can be momentous, as membership has a catalytic effect on satisfaction. However, only a little information is present on its effect in the fitness consumer literature. Therefore, this study aims to examine the theoretical relationship between perceived value, emotions, customer trust, consumer satisfaction, loyalty and word of mouth marketing in fitness businesses. Members from two fitness clubs located in Konya, Turkey (n = 406) were surveyed. Based on the results, the perceived value, trust and emotions were positively related to satisfaction. Likewise, satisfaction was positively related to customer loyalty. Finally, customer loyalty was positively related to word-of-mouth, while satisfaction was not related to word-of-mouth. The study results may contribute to our understanding of the psychology of Turkish fitness center members.
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