The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction

Journal Article The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction Get access Robin L. Soster, Robin L. Soster Search for other works by this author on: Oxford Academic PubMed Google Scholar Andrew D. Gershoff, Andrew D. Gershoff Search for other works by this author on: Oxford Academic PubMed Google Scholar William O. Bearden William O. Bearden Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 3, 1 October 2014, Pages 656–677, https://doi.org/10.1086/677223 Published: 02 July 2014