精化可能性模型
来源可信度
风险感知
说服
定性比较分析
结构方程建模
信息质量
可靠性
对偶(语法数字)
业务
营销
心理学
样品(材料)
感知
知识管理
信息系统
计算机科学
社会心理学
政治学
机器学习
文学类
艺术
神经科学
化学
法学
色谱法
作者
Shun-Yao Tseng,Ching-Nan Wang
标识
DOI:10.1016/j.jbusres.2015.12.044
摘要
This article investigates how perceived risk (PR) affects individual information adoption processes on travel websites. The study integrates perceived travel risk into an information adoption model which draws from the elaboration likelihood model, a dual-process theory of persuasion. The final sample consists of 212 successful questionnaires. The study uses structural equation modeling to evaluate the conceptual model and hierarchical regression analysis to test the moderating effects. The results show that argument quality (a central route) and source credibility (a peripheral route) effectively persuade customers to adopt information on travel websites via perceived usefulness (PU). Findings suggest that perceived risk significantly increases information adoption intention directly and via perceived information usefulness indirectly, and has a great moderating effect on the peripheral route. The results from reanalysis of the data using fsQCA (fuzzy-set qualitative comparative analysis) determine that the combination of PR and PU is sufficient for information adoption intention.
科研通智能强力驱动
Strongly Powered by AbleSci AI