Why Do Consumers Buy Extended Service Contracts?

Journal Article Why Do Consumers Buy Extended Service Contracts? Get access Tao Chen, Tao Chen Search for other works by this author on: Oxford Academic PubMed Google Scholar Ajay Kalra, Ajay Kalra Search for other works by this author on: Oxford Academic PubMed Google Scholar Baohong Sun Baohong Sun Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 36, Issue 4, December 2009, Pages 611–623, https://doi.org/10.1086/605298 Published: 25 June 2009