Perceived Similarity in Identity Meanings, Identity Verification, and Positive Emotions

Abstract Past research suggests that perceived similarity promotes good feelings and positive relationships between partners (Byrne, 1971). Current research in identity theory offers a theoretical framework for understanding part of this process. According to identity theory, when people experience identity verification, they feel good, which can generate social bonds. In this study, we examine the role of perceived similarity in identity meanings, and how this may be associated with identity verification, and in turn, positive feelings. Using survey data examining the student identity among a sample of college students, we find that students who perceive similarities between their own views of themselves as students and their close friends’ views of themselves as students are more likely to experience positive emotions. This effect is partially mediated by heightened identity verification. The theoretical implications for incorporating the concept of perceived similarity into identity theory are discussed, along with the applications of these findings to at-risk college students who are most vulnerable to dropping out.