Gliding from regenerative unlearning toward digital transformation via collaboration with customers and organisational agility

The digital evolution that businesses are facing highlights the need for organisations to be agile, to collaborate with customers and to change the mindset of employees and managers to achieve effective digital transformation. This study explores the role of regenerative unlearning, defined as a dynamic capability that enables organisations to adapt by systematically renewing knowledge structures, in customer collaboration, organisational agility and digital transformation. Using PLS-SEM, a sample of medium-sized Spanish manufacturing companies was analysed. The results show that regenerative unlearning improves customer collaboration, organisational agility, and digital transformation. Findings also show the influence of customer collaboration on organisational agility and of organisational agility on digital transformation. This research contributes to the literature by providing a better understanding of the importance of regenerative unlearning, collaboration with customers and agility in the digital context of the Spanish manufacturing industry.