亲社会行为
供应链
业务
声誉
斯塔克伯格竞赛
激励
上游(联网)
危害
营销
社会责任
捐赠
利润(经济学)
产品(数学)
商业
利润分享
微观经济学
共享经济
利益相关者
博弈论
利他主义(生物学)
下游(制造业)
产业组织
搭便车问题
供应链管理
供求关系
企业社会责任
作者
Yongbo Xiao,Xiuyi Zhang,Xinyue Cai,Fei Gao
摘要
ABSTRACT Charitable donations have been widely practiced by upstream manufacturers and downstream sellers involved in the supply chain to exercise corporate social responsibility. In addition to generating social benefits (i.e., donation value), donations can also contribute to building a brand's reputation and expanding the customer base, as today's consumers are increasingly socially responsible. This study addresses the question of whether a firm should engage in direct donations or opt for a “free ride” by leveraging supply chain partner's donation initiatives to improve operational performance. We consider a socially responsible supply chain consisting of a manufacturer and a product seller, who seek to maximize his/her mixed objective, that is, a weighted sum of their respective profit and donation value. Both firms consider donation as a means of managing demand, which depends on the total amount donated by the supply chain members. Following a Stackelberg game setting, we study the interactive donation and inventory decisions involved in the supply chain. To encourage both firms to participate in donation and enhance their overall performance, we then investigate several collaborative donation strategies. We show that under equilibrium, only one firm donates and the other simply takes a free ride without donating anything. Furthermore, a firm could offer monetary incentives to its supply chain partner in the form of price discounts or refunds, contingent upon the partner making charitable donations. Such a collaborative donation approach can always benefit the firm offering the monetary incentives, while paradoxically it may harm its supply chain partner (who receives the discounts or refunds).
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