Travel constraints and coping mechanisms of healthy ageing senior solo travellers: a netnographic user-generated content analysis of video travel blogs

Purpose This study investigates the emerging trend of solo travel among seniors, a segment that has been underexplored in tourism research. As part of the healthy ageing movement, many seniors are opting to travel alone, yet little is known about the travel constraints they face and how they navigate these challenges. This research aims to fill this gap by analysing video travel blogs (vlogs) from senior solo travellers to uncover key themes related to their travel constraints and the strategies they use to negotiate these travel barriers. Design/methodology/approach Using the Hierarchy of Constraints Model (HCM) as the theoretical framework, this study conducted a content analysis of 15 travel vlogs by senior solo travellers. These vlogs provide direct and authentic insights into the constraints experienced during their journeys, as well as the coping mechanisms they adopt. The analysis focuses on the barriers encountered at the intrapersonal, interpersonal and structural levels. Findings The results indicate that the concept of healthy ageing is integral to understanding the travel constraints of senior solo travellers. A total of eight distinctive travel constraints were identified, categorised into Intrapersonal (Health and Physical Limitations; Emotional Challenges; and Psychological Barriers, Fear and Anxiety), Interpersonal (Social Interaction and Boundaries; and Family Support, Companionship, and Responsibility), and Structural (Safety and Security Measures, Medical Assistance; Accessibility and Logistic Challenges; and Financial Restrictions). Practical implications The findings provide an in-depth perspective on the challenges and coping strategies of senior solo travellers. These insights can inform tourism stakeholders and hospitality businesses, enabling them to create more inclusive and supportive environments that address the specific needs of this growing market segment. Originality/value This pioneering study introduces the nomenclature of senior solo travel within the context of healthy ageing and is the first to explore the unique travel constraints faced by this market segment. It offers valuable insights that expand the current understanding of solo travel and senior tourism.