The Impact of Cultural Differences Between China and the United States on Sino-US Business Negotiations

With the rapid development of international trade, the trade between China and the United States is getting closer and closer, so business negotiations are becoming more and more important.In recent years, the impact of cultural on business negotiations has been deepening, so people are paying more and more attention to cultural differences.Cultural differences are mainly reflected in four aspects: differences in language and non-language, differences in values, differences in customs and habits and differences in thinking styles.Therefore, from the perspective of cultural differences between China and the United States, this paper analyzes the problems caused by them in business negotiations and points out their impact on business negotiations.Propose certain strategies for these influence systems to help us make up for the shortcomings in business negotiations.