Inbound Marketing y Growth Hacking como estrategias de marketing digital y su impacto en los millenials bogotanos.

The proposed research aims to analyze the impact that inbound marketing and growth hacking can have, such as new techniques, strategies and tools of online or digital marketing in the millennial generation of Bogota, managing to attract them through content and functionalities that they generate value for them and motivating them to make a purchase action for a product and / or service. Likewise, establish an effective inbound marketing and growth hacking strategy model for companies that do not have a large digital advertising investment budget and that in this way can attract potential customers from the Bogota millennial generation and generate effective purchase actions for their products. or services on them.