Innovation embraces Tradition – The Technology Impact on Interpretation of Cultural Heritage

This article presents a current EU project on the methods of interpretation of European cultural heritage in the context of tourism. Around 453 cultural heritage sites are on the UNESCO World Heritage List within Europe [1]. Europe's cultural heritage is very diverse. This is by no means just about museums, castles or theatres; tradition and customs are also part of Europe's cultural heritage. As an essential part of the collective European memory, it is important to preserve this diversity.On the other side, the influence of new information and communication technologies (ICT) is increasing in all areas of society.How could the potentials of new developments within technology be instrumentalized within the interpretation of cultural heritage? To what extent does fintech (finance technology) tools like crowdfunding also play a decisive role in the interpretation of cultural heritage along with make it financially sustainable to align private and public interests? Based on a research project, the authors want to give empirical proposals of the usability of modern devices and technologies in the use of heritage interpretation and tourism marketing.