The paper aims at introducing novel distance measures for the intuitionistic fuzzy set (IFS) to discuss the decision-making problems. The current work exploits four different notions of centers, namely centroid, orthocenter, circumcenter and incenter of the triangle. First, we mold knowledge embedded in IFSs into isosceles TFN (triangular fuzzy number). Hence, based on these TFNs, we design four-novel distance/similarity measures for IFSs using the structures of the four aforementioned centers and inspect their properties. To avoid the loss of information during the conversion of IFSs into isosceles TFNs, we included the degree of hesitation (t) between the pairs of the membership function in the process. The compensations and authentication of the proposed measures are established with diverse counter-intuitive patterns and decision-making obstacles. Further, a clustering algorithm is also given to match the objects based on confidence levels. The performed analysis shows that the proposed measures give distinguishable and compatible results as contrasted to existing ones.