When Gulliver travels: Social context, psychological closeness, and self-appraisals.

Four studies examined how the characteristics of others affect people's self-appraisals. Ss viewed photographs of physically attractive or unattractive targets, then rated their own attractiveness. Study 1 found evidence for a contrast effect: Ss'self-appraisals were more favorable after viewing an unattractive same-sex target than after viewing an attractive same-sex target. Study 2 manipulated psychological closeness by varying the degree to which the S and the target shared similar attitudes and values