A research on tourist satisfaction based on the formative measurement model—Comparing individual with group tours

From the perspective of multidimensional tourists' perceived quality,a tourist satisfaction model was built based on the formative measurement model,and statistical test and model comparison were made under the two kinds of samples,individual and group tours. The study found that for the individual tours,tourist traffic and spots didn't affect satisfaction and loyalty,but catering,accommodation and entertainment had a positive influence on satisfaction,and indirectly affected loyalty. For group tours,such as catering,accommodation and attractions didn't affect satisfaction and loyalty,but entertainment,public service and travel agency services had a positive influence on satisfaction,and indirectly affected loyalty. Whether individual or group tours,shopping had positive effects on satisfaction and loyalty,and both entertainment and public service had a positive influence on satisfaction. But there were also significant differences between the two.