Research on the Phenomenon of Youth Subculture from the Perspective of Micro Media: A Case Study of Hanfu

As a unique youth subculture in China, Hanfu culture carries the cultural history of China for five thousand years.The Hanfu culture that once disappeared has been re-emphasized in the past ten years.The revival of Hanfu is a return and reconstruction of the traditional culture of the Han nationality in the era of globalization.Through the media means of micro-media, it can promote the Hanfu culture in the context of globalization to highlight various cultural encirclements and highlight the confidence and connotation of China's national culture.This paper takes Hanfu culture, a branch of youth subculture, as the research object, and puts it under the background of the era of micro-media to analyze the propagation characteristics of Hanfu culture and explore the deep significance of the development of Hanfu culture.