Social Networking Technologies in SMEs: A Bibliometric Analysis

ABSTRACTThe increasing popularity of social networking for small-and-medium enterprises (SMEs) has resulted in a significant body of research. This study conducts a bibliometric analysis to identify the intellectual structure of the research domain and the major research themes within the domain. Based on a sample of 1710 prior studies published between 2010 and 2021, this study identifies the leading authors, institutions, countries, keywords, and co-authorship networks. Further, SME social media marketing, SME social media performance, and SME social media innovation are identified as the major themes of research. This study identifies the critical areas and potential directions for future research.KEYWORDS: Bibliometric analysissocial networkingSMEs decision makingco-citation analysisco-word analysisco-authorshipco-occurrences Disclosure statementNo potential conflict of interest was reported by the author(s).