Research on operational strategy and risk management of cross-border e-commerce platform

This paper discusses the characteristics, existing problems and optimization countermeasures of cross-border e-commerce platform operation and risk management, firstly, it analyzes the operation characteristics of global market coverage, efficient and convenient transaction mode, diversified goods and services and flexible marketing strategy. Then it reveals the legal and regulatory constraints, logistics and supply chain management problems, payment and currency exchange issues, information security and privacy protection and other operational challenges. At last, a series of optimization countermeasures are put forward, it includes strengthening compliance and risk management, improving logistics and supply chain management efficiency, improving payment and currency exchange systems, and strengthening information security and privacy protection mechanisms, it aims to provide guidance for the robust operation of cross-border e-commerce platforms.