Research on Design Strategy of Puppetry Based on Octalysis Framework

Puppetry is one of the representative important cultural heritages in China. However, in the digital age, the survival environment of puppetry has been strongly impacted by digital media, and its inheritance and development face enormous challenges. Meanwhile, the use of serious games (SG) in education and culture and their teaching effectiveness are widely recognized. Therefore, this paper aims to help such intangible cultural heritage to achieve effective digital inheritance and cultural dissemination among young people by combining puppetry with serious games. This study first conducted a literature review to summarize the commonly used Octalysis framework in serious game design. Based on this analysis framework, the subsequent research focused on the design strategies for puppetry serious games. Firstly, extensive user interviews and surveys were conducted to obtain young people's design expectations for puppetry serious games, and KJ method was used to preliminarily summarize the user needs. Secondly, using the eight-aspect model analysis framework as the research dimension, the preliminary design requirements were further classified into design demand indicators, and the Analytic Hierarchy Process (AHP) was used to analyze the weight of the requirements and rank them. Finally, the design strategies for puppetry serious games were deduced based on the weight of the requirements, providing valuable design ideas for the inheritance and development of puppetry and a reference for the digital dissemination of traditional culture.