Research on the Marketing Strategy of Hainan Tourism Cultural and Creative Products from the Perspective of Brand Culture

With the rapid development of tourism and the diversification of consumer demand, cultural and creative products, as an important part of the tourism market, and their marketing strategies are increasingly attracting attention. Based on the perspective of brand culture, this paper studies the marketing strategy of Hainan tourism cultural and creative products. Firstly, it analyzes the current situation and market environment of the tourism cultural and creative products in Hainan; secondly, the marketing strategy of cultural and creative products is discussed from the perspective of brand culture; finally, the specific marketing strategy suggestions and the future development trend are discussed.