Study on the rural governance path of traditional sports tourism in Yunnan ethnic minority areas based on PEST analysis method

The development of traditional ethnic minority sports tourism is in line with the needs of building a strong sports country, but its potential has not been fully tapped in promoting rural governance. This paper uses PEST to analyse the path of traditional ethnic sports tourism in Yunnan province to help rural governance, which is helpful to explore its macro advantages and development countermeasures. The research believes that the traditional sports tourism in ethnic minority areas is helpful to promote rural governance, and puts forward corresponding governance paths to better implement the strategic goal of rural revitalization.