Digitalization in Agricultural Marketing: The Future of India

Digitalization is a new word for all sectors. With all the sectors, the agricultural sector is also shifting towards digitalization all around the globe. There are many issues and challenges associated in the commercialization of agricultural produce. Limited approach to the information of market, intermediaries in the agricultural supply chain, financial problems, lack of infrastructure, lack of storage facilities are some of them [1]. The central government along with the state government and private sector is on verge of a revolutionary change in agricultural marketing through various initiatives like E-NAM (Electronic National Agriculture Market) [7], contract farming [2-4], agricultural apps, etc. For this study, the real progress of different initiatives in India, especially E-NAM, contract agreements has been studied from April 2016 to 2020. These initiatives creates a belief that historical agriculture would be converted into a business venture and the young and literate generation would get engaged to the sector shortly soon.