Greed, Envy, and Admiration: The Distinct Nature of Public Opinion about Redistribution from the Rich

Research on public opinion about economic redistribution has made important progress by incorporating the psychological microfoundation that shapes support for redistribution to the poor. However, one piece is missing: the microfoundation shaping support for redistribution from the rich. I provide a novel theory about this facet of redistributive attitudes and how it is distinct. Observational data from three nationally representative samples in two different welfare systems and an experiment show that attitudes about taking from the rich are mainly driven by perceptions of their prosociality—whether they are greedy or generous. This contrasts with public opinion about giving to the poor that is mainly driven by perceptions of the efforts of poor people. Furthermore, while compassion shapes attitudes about giving to the poor, the emotions of admiration and envy shape attitudes about taking from the rich. These findings have important theoretical and empirical implications for public opinion about economic redistribution.