You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences

Journal Article You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences Get access Caglar Irmak, Caglar Irmak Search for other works by this author on: Oxford Academic PubMed Google Scholar Beth Vallen, Beth Vallen Search for other works by this author on: Oxford Academic PubMed Google Scholar Sankar Sen Sankar Sen Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 37, Issue 3, October 2010, Pages 443–455, https://doi.org/10.1086/653139 Published: 22 April 2010