资源(消歧)
事件(粒子物理)
业务
知识管理
营销
公共关系
社会学
广告
政治学
计算机科学
计算机网络
量子力学
物理
作者
Jinsu Byun,Becca Leopkey
标识
DOI:10.1080/17430437.2021.1991324
摘要
Using the Resource-Based View, this research extends our knowledge of the strategic management of Olympic legacies in the post-event phase. A case study of the 2018 PyeongChang Olympic Games was built using multiple archival sources and interviews. Four post-event legacy resources were identified: physical, reputational, intellectual, and human. Findings also revealed the valuable, rare, and inimitable attributes of these resources. Post-Games legacy strategies, as well as systems and processes to help manage these resources are also presented along with implications for practice and future research.
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