Altruistic Prosocial Behavior and Attachments among Orang Asli Adolescents: The Mediating Role of Prosocial Value

This study examined the mediating role of prosocial value (i.e., kindness) on the relation between attachments (i.e., parental, and ethnic group attachments) and altruistic prosocial behavior. This study involved 402 Orang Asli adolescents from 10 public secondary schools in Perak and Pahang. The study revealed that kindness value fully mediates the relationship between parental and altruistic prosocial behavior. Meanwhile, a partial mediation was reported on kindness value on the relation between ethnic group attachment and altruistic prosocial behavior. These findings indicate that the importance of kindness value that underlies the intention to help in an altruistic manner. Moreover, among this Orang Asli adolescents, attachment to the group itself serve as a strong bond in cultivating altruistic prosocial behavior among their community. Discussion focused on the role of parental attachment, ethnic group attachment and prosocial value in promoting altruistic prosocial behavior.