Persuasive influence in business communication

The monograph analyzes the actual problems of persuasive influence in the field of business communication. The concepts of "persuasion", "persuasive communication" are characterized, the terms of belief are determined; ethical problems of persuasive communication are revealed; the logical foundations and psychological factors influencing the effectiveness of the persuasive influence are considered. Considerable attention is paid to rhetorical techniques of persuasion, communicative speechwriting techniques that ensure optimal interaction between the speaker and addressees, target audiences. The features of persuasion in oral and written forms of business communication are revealed. The importance of verbal means of persuasive influence is especially emphasized. The book is addressed to specialists in the field of business communication, employees of state and municipal authorities and administration, managers, entrepreneurs, as well as graduate students, masters and bachelors studying in the relevant specialties.