透视图(图形)
利益相关者
社会化媒体
社会学
知识管理
心理学
工程伦理学
业务
公共关系
计算机科学
政治学
工程类
万维网
人工智能
作者
Anastasia Stathopoulou,Nikoletta-Theofania Siamagka,George Christodoulides
标识
DOI:10.1016/j.emj.2019.01.008
摘要
Abstract Social media in higher education is becoming increasingly important both in courses' delivery and assessment. This research explores the adoption of social media as a supporting tool in undergraduate (UG) education using both educators' and students' perspectives. The first study involves a survey of 205 educators who reported their views on the importance and use of social media within their management courses. The second study consists of four focus groups, which provides insights into students' perspectives and attitudes toward the use of social media by their educators in higher education. Results show that both educators and students acknowledge the importance of incorporating social media in delivery and assessment of courses and highlight its positive impact on students' deep learning experience and engagement, as well as their enhancement of collaborative and organizational skills. However, faculty is advised to keep a balance in terms of relevance of social media use, control, and usage level of social media platforms.
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