Integrirana marketinška komunikacija

The subject of this paper is an integrated marketing communications. Integrated marketing communication is the process of development and implementation of various forms of communication with customers and potential customers in a specific time due to achieve optimal results. In theoretical part, definitions of communication and marketing are explained as well as the synchronized parts of Integrated marketing communication. As a practical example of integrated marketing communication we have Atlas d.d. one of the biggest companies in Republic Croatia.