Impact of AI regulation and governance on online personal data sharing: from sociolegal, technology and policy perspective

Purpose The purpose of this study is to investigate the impacts of regulations and governance of artificial intelligence (AI) on personal data sharing (PDS) in the context of sociolegal, technology and policy perspective. Design/methodology/approach With the help of theories and literature review, some hypotheses have been formulated and a conceptual model has been developed. These are statistically validated. The validated model has been compared again using impact of regulation and governance of AI as a moderator. The validation has been done using survey by PLS analysis. Findings The study found that there is a high level of positive impact of regulation and governance of AI on the online PDS by the users. Research limitations/implications This study has provided a statistical model which can provide the antecedents of PDS by the online users with the impact of AI regulation and governance as a moderator. The proposed model has explanative power of 92%. Practical implications The study highlighted that there is a necessity of having appropriate AI regulations so that users could share their personal data online without any hesitation. Policymakers and legal fraternity should work together to formulate a comprehensive AI regulation and governance framework. Originality/value To the best of the authors’ knowledge, there is no study on the impact of AI regulation and governance towards PDS and how it impacts on the security, privacy and trust of the online users.