AI and the entrepreneurial mindset: mapping cognitive adaptability in the age of technological disruption

Purpose This study aims to investigate how technological exposure and artificial intelligence (AI) knowledge shape entrepreneurial strategic thinking and cognitive adaptability within Nigeria’s Computer Village, an under-researched emerging market context. Design/methodology/approach The study uses a quantitative approach, using survey data from 376 entrepreneurs in Nigeria’s Computer Village. The data was analysed using partial least squares structural equation modelling to test the hypothesized relationships. Findings Both technological exposure and AI knowledge significantly enhance strategic thinking and cognitive adaptability. Strategic thinking was found to be a crucial mediator, translating technological engagement into adaptive capabilities essential for navigating uncertainty. Research limitations/implications The cross-sectional design limits causal inference, and the convenience sampling approach in a specific context (Nigeria’s Computer Village) may limit generalizability. Future research could use longitudinal or experimental designs and explore other contexts. Practical implications The findings highlight the need for tailored AI literacy programs and strategic training for entrepreneurs in emerging markets. Policymakers should foster supportive digital ecosystems to enhance entrepreneurs’ adaptive capabilities. Social implications By strengthening entrepreneurial resilience and fostering adaptive cognitive skills, this research suggests pathways to enhance employment, competitiveness and sustainable economic development in volatile environments like Nigeria. Originality/value This study extends the technology acceptance model by linking it to higher-order cognitive outcomes, providing a novel perspective on adaptive cognition. It also offers rare empirical evidence from an African emerging market, enriching the predominantly Western-centric discourse on AI and entrepreneurship.