Research on flourishing has advanced despite limited knowledge about the extent to which flourishing domains are actually valued. This paper examines support for six flourishing domains – emotional health, physical health, purpose, character strengths, social connectedness, and financial security. A survey of 2,370 randomly sampled employees of a large, national, self-insured employer, demonstrated that these domains are nearly universally valued. A two-factor model, which fit the data best, suggested the presence of two distinct dimensions of material and psychosocial well-being importance. Women and men ranked the six domains in the same order, though women ranked each more highly than men. Having a daily spiritual practice was the strongest predictor of importance for all domains but financial security. The importance of the domains of well-being was associated with the self-reported experience of the domains of well-being. The importance of character strengths had the highest correlations with the experience of all domains.