Modeling the Factors Influencing College Students' Intentions to Participate in Online-Recruiting

In this study,the Theory of Planned Behavior is used as a theoretical framework to construct a model that could predict and explain college student's intentions to participate in online-recruiting.300 college students completed a questionnaire.Through structural equation analysis,this study found that the model adequately accounted for the data:(1) attitude and online-recruiting-specific Internet self-efficacy(SISE) had a positive effect on the intentions to participate in online-recruiting.(2) Interpersonal norm and perceived usefulness had a positive effect on attitude,while perceived risk had a negative effect on attitude.(3) General Internet self-efficacy(GISE) had a positive effect on SISE.GISE had no direct effect on intention,but had an indirect effect on intention through SISE.