Design and development of wechat applet for Qi Culture Communication

In this paper, we analyze the content and spirit of Qi culture through wechat small program to better carry out the education and inheritance of Qi culture. Through the use of wechat Qi culture applet, more students can learn Qi culture history, understand Qi culture celebrities, inherit Qi culture stories, and achieve better educational purposes. We hope to rely on the unique communication advantages of wechat app to attract more people to pay attention to and understand and inherit Qi culture, which is conducive to deepening the understanding of Shandong spirit, promoting the development of urban cultural industry, and promoting the realization of the Chinese dream. This paper introduces the function, interface design, development and implementation technology of the small program in detail, and shows the effect of the small program. The small program has achieved the design goal of comprehensiveness, interest and interaction, and has realized the exploration and practice of mobile Internet plus traditional culture.