Role of Perceived External Prestige and Organizational Justice in Organizational Identification

The present study explores the impact of perceived external prestige and organizational justice (dimensions include: distributive justice, procedural justice and interactional justice) on organizational identification of employees’ in the Home Appliances Industry of Pakistan. Survey questionnaire technique was used to collect the data from employees of three well-known and big home appliances companies of Pakistan and the total response rate was 87%. Correlation and multiple regression analyses were applied to find the relationships’ strength. According to the results, significant relationship was found between perceived external prestige and organizational identification. Moreover, organizational justice is another contributing factor towards organizational identification. The study stated the significant contribution of perceived external prestige in organizational identification and describes how important it is to focus on the fulfillment of organizational justice and ultimately developing a psychological bond between a company and its employees in the shape of increased organizational identification.