A Study on Payment Willingness and Influencing Factors of Elderly People under the Home Community Elderly Care Model

The aging situation in our country is severe, and the aging process is accelerating. It is expected that by 2040, the proportion of elderly people aged 65 and above will reach 20% of the total population in the country. The number of elderly people is growing at a rate of 5% every year, and the proportion of elderly care will reach about 28%. The pressure of elderly care is heavy. And with the change of Chinese people's health concepts, the social family model is increasingly inclined towards miniaturization, and the living standards are constantly improving, which has put forward more diverse demands for the functions and operation of the new elderly care service model. This article takes elderly people aged 60 and above as the research object, adopts field research method, starts from the willingness of elderly people to pay for home-based community elderly care services, further understands the current situation of home-based community elderly care service models, and finally analyzes the questionnaire results and interview content, discusses the factors affecting the overall willingness to pay of elderly people, hoping to provide scientific basis for the pricing of current home-based community elderly care service projects.