Demand-Oriented Differentiation and Homogeneous Management Strategies for Multi-Campus Public Hospitals

This study explores the challenges and strategies involved in managing multi-campus public hospitals, with a focus on balancing differentiated service offerings tailored to regional needs and maintaining homogeneous service quality across campuses. A mixed-methods approach was used, combining qualitative interviews with stakeholders and quantitative surveys with patients and healthcare professionals. Findings revealed significant disparities in resource allocation between campuses, particularly between urban and rural locations, impacting service differentiation. Best practices identified included tailored service offerings, flexible staff roles, and centralized management strategies such as standardized protocols, IT integration, and cross-campus staff rotations. The study concludes that effective management of multi-campus hospitals requires tailored resource allocation, investment in digital health solutions, and a focus on workforce training to ensure both differentiation and homogeneity in service quality. Recommendations are provided for hospital administrators and policymakers to enhance multi-campus operations, and future research is suggested to focus on the role of digital health technologies, AI-driven decision-making, and patient-centered outcomes.