In today's increasingly competitive market, the life cycle of the product is significantly shortened, the product homogeneity phenomenon is becoming more and more serious, the development of product has become a very important task in the business operation in order to get a more stable position in the market. But how to develop a successful product welcomed by the market becomes a new subject. So it requires the use of the product development model to help companies solve this problem, but before that, a correct understanding of product development is an important pre-class work that helps companies successfully use patterns.